DANIEL WALLIN | CREATIVE COPYWRITER 
BRÄMHULTS

THE SOCIAL platform JUICE.

To enhance the brand's premium feel, we leveraged the insight that Brämhults is often reserved for weekends - and thus the concept 'With the taste of a weekend breakfast' was born. Our aim was to elevate Brämhults beyond merely being delicious juice; transforming the very bottle into a social platform for breakfast enthusiasts across Sweden.

this is not a juice bottle.

Weekend breakfasts are packed with good vibes - great food, wonderful people, and awesome music to start your day right. But what if we could connect strangers to one another, making it possible to wish someone you don't know a good morning by sharing your best breakfast song with them. And get another one in return from someone else right of your juice bottle. 

HOW to MAKE EVERY BOTTLE UNIQE - AND A SOCIAL PLATFORM for good vibes.

  1. Share your weekend breakfast feeling with someone. Tag your best morning song with #minhelgfrukost.

  2. The song is added to a unique playlist on Spotify.

  3. The link to the playlist is printed on the label as a QR code.

  4. Abracadabra, the packaging becomes unique and a messenger of good vibes between two strangers.