Children on the run is a horrifying and deeply unsettling thought, but unfortunately, it is an equally horrifying reality for many children around the world. Libero wanted to do something to draw attention to the children's situation. In collaboration with Save the Children, we created a film driven by a new, updated version of James Brown's classic 'It's a Man's World.' The incredibly talented and altogether amazing Swedish artist Titiyo sang 'It's a Child's World' – tears flowed, and success was not far behind.
In addition to highlighting the struggle of children worldwide, Libero made substantial donations, including 1.3 million diapers to various aid organizations.