LIBERO+GOOGle+YOUTUBE

Libero, the renowned Swedish diaper manufacturer, stands out as an exemplary and forward-thinking brand for contemporary parents. Recognising the evolving challenges faced by new parents, the brand proactively sought ways to enhance its support for them in their parenting journey.

In a collaboration between several agencies and Google, we gained insights into the common challenges experienced by parents. Armed with this data, we embarked on creating engaging and informative YouTube tutorials, strategically linking them as responses to the most frequently searched parenting queries.

This initiative not only positioned Libero as an indispensable resource but also seamlessly integrated the brand into the daily lives of numerous families. The overwhelming success of these tutorials, garnering millions of views across Nordic markets, attests to the brand's continued impact and resonance within the parenting community.