SUBWAY

Velmöjligheter.

It's a situation we've all found ourselves in – faced with an abundance of fantastic choices, we start what the Swedes aptly term as 'vela.' So, when Subway expanded their value offer, Sub of the Day, from one to seven delicious subs to choose from, we took note. The campaign cleverly played on a pun between the Swedish words for options and waver, resulting in a linguistic twist that, while challenging to translate accurately into English, carries a certain amusing charm in its original Swedish context.