SUBWAY

ADVERTISING FOR THOSE WHO HATE ADVERTISING.

Teenagers hate many things, but perhaps most of all, they despise advertising. So how do you market something to the generation accustomed to getting things just the way they want and who believe all advertising is fake? Well, you break all the rules in the playbook. A satirical spoof on commercials featuring good-looking but terribly bad actors. Of course, you also oversell, use cheesy arguments, and poorly dub the films.

All to give the toughest audience ever a sarcastic grin - and make them truly hungry.

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